Abstract
The research aims to collect and analyze data on hashtags used by MuseumWeek in Online Social Network Services. The research has a qualitative-quantitative approach, with a descriptive objective and a methodological procedure anchored in a case study with an altimetric approach using the descriptive-statistical analysis application. The research universe is the MuseumWeek event in Online Social Network Services, with a delimited sample of publications and hashtags used in 2022 and 2023 on X (formerly Twitter). The results showed an increase in publications about the event despite signals that the increase was the impact of a few institutions in the sample. There was a balanced distribution in the use of hashtags for 2022 and a greater incidence of use of the hashtags #MeioAmbienteMW and #Web3MW for 2023. Also, we observed that the hashtags published on the first day of each year (#InovacaoMW - 2022 and #MeioAmbienteMW – 2023) have greater engagement than those broadcast on other days. We concluded that Online Social Network Services and MuseumWeek are valuable components in contemporary scientific dissemination. However, there is a requirement for constant data collection to form a historical series, as Online Social Network Services do not allow data collection from previous years.
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