Use of Big-Data Analytics with the Interactive Advertisement for Product/Service Representation towards its Customers

Abstract

On the one hand, big-data analytics has brought revolution in the predictive modeler by enabling the complex data sets getting structured. On the other hand, the interactive advertisement has changed the complete scenario of the advertising sector by making advertisements content structured in such a way that it is customer-centric. The paper helps to widen the view to explore the growing urge of customization technique in advertising sector with interactive enablers. The paper further examines that how interactive advertisement and big-data has helped to represent product/service from the view of a customer and also improved the product/service performance. In order of study, exhaustive literature reviews resulting in three hypothesis are developed to take on the above-mentioned concerns.