Abstract
Along with the development and promotion of Internet technology, new media are increasingly diversified, enriching and changing our lives. This paper focuses on outdoor interactive advertising as a communication method, analyzing its creative features and applications. Unlike traditional advertising, where audiences receive passively, new media interactive advertising establishes a more direct communication method for consumers and products, creating different sensory stimulation and emotional experience environments according to the characteristics of products and conducting a series of interactions with consumers’ sensory systems such as vision, hearing, smell, taste, and touch. The advertising method has also changed from passive reception to active participation. Finally, combining the characteristics of accurate delivery and the diversity of presentation forms of interactive advertising under the big data platform, the theme conception and form design of interactive advertising is proposed. The interactive design principles of highlighting the simplicity of the theme are explored. The interactive design principle of highlighting the simplicity of the theme is proposed, and the combination of color, text, and graphics is explored by the aesthetic visual design of the audience and the premise of focusing on the audience’s feelings. Starting from the visual effect of outdoor interactive advertising, the change in the way advertising is conveyed is interpreting to us the arrival of a new communication concept, the arrival of the Internet-centered and technology-centered data integration era. The research in this paper aims to provide useful support for the diversified development of outdoor interactive advertising in the new media environment by exploring how to skillfully realize the creative expression of outdoor interactive advertising in the new media environment.
Highlights
In the new media era, advertising has ushered in a huge development opportunity, and the market position of new media advertising is rapidly rising
Traditional advertising media are geared toward all audiences, without segmentation and classification, making advertising less effective [2]
If a screen display is installed on a shopping cart when a customer goes to a certain product area, the screen will broadcast the Mathematical Problems in Engineering corresponding product advertisement, providing consumers with product introduction and reference information, which can guide their purchasing behavior, on the one hand, and help businesses collect data on customer preferences on the other [3]
Summary
In the new media era, advertising has ushered in a huge development opportunity, and the market position of new media advertising is rapidly rising. If a screen display is installed on a shopping cart when a customer goes to a certain product area, the screen will broadcast the Mathematical Problems in Engineering corresponding product advertisement, providing consumers with product introduction and reference information, which can guide their purchasing behavior, on the one hand, and help businesses collect data on customer preferences on the other [3]. Adopting this precise advertising information delivery method can effectively explore the potential needs of users and obtain the best communication effect with the lowest cost. The renewal of media forms is the inevitable result of the development of social civilization, and people always hope to find an effective way to optimize the allocation of resources [4]
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