Use Intention of Mobile Music and Audio Platforms Among Middle-Aged and Older Chinese Adults

Abstract

Listening to music and audio is a main entertainment channel for middle-aged and older groups. Based on the technology acceptance model, we conducted interviews with 10 Chinese adults (M = 58.8, SD = 7.41) and a questionnaire with 355 users (M = 57.5, SD = 1.77) aged between 45 and 80 to explore the factors influencing the intention to use mobile music and audio platforms. The results reveal that perceived ease of use, social influence, satisfaction, habit, content quality, and perceived entertainment positively affect use intention, of which perceived ease of use is the most important. In addition, there is no significant difference in use intention between female and male users. Finally, we discuss the theoretical and practical implications of our findings. This study concludes six critical factors affecting the intention to use music platforms for Chinese middle-aged and older people. Platform designers should attach importance to the ease of use of platforms to make them more acceptable to middle-aged and older users.