Abstract
The paper explores language-internal variation in the referential meaning of the lexical formblue. Taking a usage-based cognitive approach, we analyze the referential range ofbluein several marketing contexts from a semasiological and an onomasiological perspective. The study develops an interdisciplinary method that combines frequency analysis with mapping of the referent distributions in the three-dimensionalCIELabcolor space. It is argued that the observed referential variation inblueis influenced by usage-related factors such as availability of the referents, diversity of color naming strategies and onomasiological competition between lexical forms in the individual product categories.
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