Usage Intention of the Internet of Vehicles: A Study Based on the Technology Acceptance Model

Abstract

Following the development and promotion of 5G Internet, smart cars, connected cars, and self-driving cars designed using the Internet of Vehicles (IoV) have become the center of attention. Although the IoV has gradually exhibited advantages and created multiple benefits for consumers, consumers have yet to widely gain knowledge of it. Furthermore, because of consumers’ inadequate understanding of the IoV, they have low acceptance and intention to use this novel technology. Based on the technology acceptance model, this study explored the perceived ease of use (PEOU), perceived usefulness (PU), information quality (IQ), attitude toward use (ATU), usage intention (UI), and consumer innovativeness (CI) of IoV products among consumers in China by performing online and offline questionnaire surveys. A total of 576 responses were collected, among which 410 were valid for a valid response rate of 71.78%. The analysis results showed that (1) the PEOU, PU, IQ, and ATU among consumers significantly and positively affected their UI; (2) the PEOU, PU, and IQ among consumers exerted significant and positive effects on their ATU; (3) UI partially mediated the positive effects of PEOU, PU, and IQ on ATU; and (4) CI did not significantly moderate the effects of PEOU, PU, IQ, or ATU on UI.