Abstract
This article focuses on public debates about, and scholarly studies of the rise of mass media in interwar US-America. It shows the interconnections between communication theories and mass media, the discussions about high-brow and popular culture, the changes in journalistic practices and the establishment of self-censorship. Furthermore it considers the beginnings, in the thirties, of empirical investigations, influenced by modern research methods of both market and election studies. By presenting several examples of radio studies, the article illustrates the range of assessments made of mass media and places them in the context of behaviourism, capitalism, nation state and immigrant society at the time.
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