Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

Xu Chen,Wenxin Han,Shudong Liu,Jun Li

doi:10.3390/su14010012

Abstract

Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.

Highlights

Recent days have witnessed increasingly fierce competition in the urban tourism market
Gunn divides the image of a tourism destination into two types: the original image formed through social media and the induced image formed through commercial information sources [6]
Referring the pastmethods literatureemployed about tourism destination image perception at home in Wuhan; theto technical are natural language processing, topic minand abroad, this study constructs a framework of tourism destination image perception ing, social network analysis, and emotion analysis

Summary

Introduction

Recent days have witnessed increasingly fierce competition in the urban tourism market. Hoping to win potential tourists and achieve sustainability in tourism industry development, a growing number of cities are seeking to outline a better urban image, making tourism destination image research an important topic in the field of today’s urban tourism research. Tourism destination image (TDI), a concept first proposed by scholar John Hunt, refers to the overall cognition, evaluation, and impression of tourists and potential tourists on a tourism destination [1,2]. After the 1970s, some scholars set their sights on the connotation mechanism [3], influencing factors [4], and formation factors [5] of tourism destination image. Tourism destination image affects tourists’ travel decisions to a certain extent [7]; a distinctive tourism image is instrumental in building local tourism brands, attracting potential travelers, and developing urban tourism industry in a more sustainable way

Methods

Results

Discussion

Conclusion