SCIENTIFIC PRINCIPLES OF ORGANIZATION OF CITY ECOLOGICAL TOURISM

Abstract

The main concepts of urban tourism development and ecological urban tourism are analyzed. It is shown that such types of modern tourist business, despite its rapid development, need a clear scientific basis that will ensure its orderliness and targeted optimization. Along with such purely tourist resources as attractiveness, historical value, aesthetic appeal, recognizability, the ecological safety of tourist groups and individual tourists is an essential point. These are complementary factors that not only contribute to the development of urban tourism, but also ensure its optimized safety.
 Urban tourism is one of the most intensive tourist destinations in modern society. In general, the concept of "city tourism" is relatively new. Its concept was formed in world tourism in the late twentieth century. thanks to the work of German scientists L. Hartmut, G. Neuenfeldtut, O. Rose (1980-1990). For example, L. Hartmut's dictionary (1997) defines urban tourism as “a short-term (usually 1–4 days) visit to a city with the following purpose: interest in the history and culture of the city; participation in various events; purchase of various goods. Often such a visit is carried out in the form of a weekend excursion and can take place both individually and in groups, ie both organized (through a tour of the company and with guides), and independently.
 The growing intensity of the development of urban tourism in Ukraine, as well as the intensification of the development of related industries, makes scientific developments in the perspective of justifying the optimization of such a component of the tourism industry is extremely relevant. At the same time, there are certain components of such relevance that are related to the structure of urban tourism. It includes scientific developments that aim to reveal the possibilities of tourism development in a particular city, from purely quantitative indicators of the intensity of possible tourist flows to ensure their quality, including environmental safety.
 As a result, the relevance and novelty of such studies is a holistic expression, where each component is characterized by its own structurally oriented place and complements other components.
 Urban tourism and its component urban ecological tourism are among the most promising tourist destinations. Along with their spontaneous development, there is a need for scientific understanding of such activities, which will contribute to the development of the necessary legislative solutions. Today there are discussions on defining the main concepts of urban tourism development such as urban tourism itself, the ecological environment of urban tourism development, ecological safety of urban tourism development, tourist ecological resource, etc.
 In general, the prospects of such a tourist destination are beyond doubt, and the scientific basis that can optimize such tourism development is a necessary and timely completion of it today.
 The researches presented in the article encourage to improve the optimization of urban tourism development in any city of Ukraine. At the same time, the identification of the main problem situations contributes to focusing on them, which can significantly reduce time and money resources when planning the development of the tourism industry in cities. Such approaches allow to optimize urban planning in the field of tourism development.
 Since the scientific developments presented in the article are largely generalized, they can be used in the development of the tourism industry in any city of Ukraine.
 Key words: urban tourism, ecological city tourism, urban tourist resources, ecological safety of tourists.