Urban Network Hotspot Consumption Space Evolution Mechanism and Crowd Differentiation Analysis: A Case Study of Lushan South Road in Changsha City

Abstract

With the prosperity of the tourism industry, foreign tourists and local university students have become the main users of the university town space. The two groups have a high degree of behavioral overlap but differ in motivation due to different psychological needs. Research on urban network hotspot space needs more exploration of small-scale road sections and coverage of spatial boundary perception, social media, and other factors in space formation and evolution mechanisms. Therefore, this study will take the consumption space with the strongest interweaving of the two groups as the starting point to explore the countermeasures for spatial boundary perception with the theoretical support of scene theory. It was found that various factors such as social media, tourist experience-oriented consumption psychology, and the perception of spatial boundaries by both tourists and students influenced the drastic change in urban hotspot consumption space. This study provides some reference for understanding and guiding the development of such areas.