Abstract
Given that few studies have investigated the effects of implementing city logistics measures, this paper focuses on actions implemented in the inner area of Rome in the last 10 years in order to improve both livability and freight distribution, providing insights into the effectiveness of such measures. The analysis covers the famous inner area of the city where the main tourist monuments are located and includes several pedestrianized shopping streets. Evaluation is based on data collected in 1999 and 2008 consisting of traffic counts and interviews with retailers and truck drivers. The implemented measures provided effective in abating through-traffic, in reducing the share of transport on own-account and in increasing the use of less polluting vehicles. Further, the increase in the number of stops per tour, in the average quantity delivered and hence in the average loading factor was revealed. Although all these changes improved the freight transport within the city, some critical issues remain and further measures have to be implemented.
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