Abstract
Poster design is an important part in graphic design and contributes considerably to the “green industry” – the modern advertising industry. In the era of International Integration of Vietnam, there is a large number of changes in advertising posters, and Urban Environment factors plays a very important role in this process. Advertising poster is integrated with visual languages, creating a totally new outlook on aestheticism. Special attention has given to the Urban Environment factors, and they have even become a trend, spreading to the art of design, particularly in advertising posters. The article analyses how Urban Environment factors have been expressed in advertising posters, especially in graphic elements, from concept to execution. The article focuses on Commercial Advertising Posters which is used for brands available in Vietnamese market from 2010 till now (2017). The area of research is Ho Chi Minh City, where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can quickly absorb new trends of Arts and Culture in creating Advertising campaigns for Vietnamese market. Besides, Ho Chi Minh City is the leader in development of modern society for Vietnamese; there are many construction projects for skyscraper, plazas, living space, security for storage of belongings and for comfortable life and work of urban population.
Highlights
Advertising poster is a category of graphic design created by combining graphic elements to form a key image in order to have messages, which help to increase the sales of a product or services
The research goes throughout all the concepts, general ideas of advertising posters, Urban Environment factors both in Ho Chi Minh and on a global scale
By analyzing the current artworks, the article illustrates the effects of Ho Chi Minh city Urban Environment factors in Advertising posters
Summary
Advertising poster is a category of graphic design created by combining graphic elements to form a key image in order to have messages, which help to increase the sales of a product or services. It is new ideas and the diversity of creativity that made advertising poster unique in; and it is special on aesthetics and on the harmony of beauty and Urban Environment factors that are created for the specific business goal. This study uses the current point of view to compare the changes of advertising posters in Ho Chi Minh city This is the gap that help authors to form and to develop suppositions of the article, which contribute to create basic theories of poster to be applied in education and reality
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