Abstract
The goal of research is urban environment factors have positive impacts on the aesthetics of outdoor advertising, contribute to these values: in terms of art (creating a new vision and conception of artistic creation); in the aspect of society (meeting the needs of enjoyment of the public at present time); and in economic terms (contributing to the development of the economy). In the era of International Integration of Vietnam, the outdoor advertising influenced by Urban Environment factors plays a very important role in a large number of changes in advertising. Especially in Ho Chi Minh City where there is a diversity of market trends and also a place which is greatly and quickly influenced by new trends in Art and Design. This is also considered as the place that can absorb quickly new trends of Arts and Culture. Besides, the city also plays as the leader in creating Advertising campaigns for Vietnamese market.
Highlights
Outdoor advertising is an important part in graphic design and contributes considerably to the “green industry” – the modern advertising industry
In terms of outdoor advertising’ characteristic, the aesthetics cannot be distinguished from the non-aesthetics in researchs because the shortage of dometic research on graphic design
It can be said that outdoor advertising has many advantages over other types of graphic designs, which thanks to visual thinking
Summary
Outdoor advertising is an important part in graphic design and contributes considerably to the “green industry” – the modern advertising industry. The audiovisual technology has created many different forms, design methods of advertising, known as multimedia communications. This is thoroughly exploited for advertising and marketing purposes. One of the most effective forms of marketing advertising today is outdoor advertising of smart community. Evidence is that there are new manifestations, new skills and new interaction between outdoor advertising, arts and other fields These commonly changes are increasing significantly and strongly influence the advertising market in Vietnam nowadays. This is a process of redirecting the concept of arts in creation and enjoyment of artworks in Vietnam. Source of photo: https://www.siemens.com/press/en/presspicture/?press=/en/presspicture/201 4/corporate/im2014110148coen.htm&content[]=Corp (8:50 AM, 20 april 2019)
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