Abstract
Specialists can provide opinions regarding the city and land value based on their specialized field. Professionals in these fields are identified as urban planners and valuators, who play a crucial role in the current dynamics of cities. They have a qualified opinion on city issues based on their professional practice in various areas of expertise. This opinion was obtained through the formulation and application of a questionnaire to specialists. Subsequently, the results were analyzed and graphically represented. In the discussion, several findings were found related to the relationship between land value and the urban densification policy established in the urban planning that governs the city of Tijuana, Baja California. The study investigated the behavior of the real estate market in the region and the establishment of a solid strategy toward densification.
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