Abstract
The author makes an att empt to thinking in terms of architectural science challenges of globalization. Globalization is seen by the author, not only as dissemination of the stereotypical image of urban forms, but also terrestrial civilization; the loss of diversity in urban areas, the unifi cation of the urban environment. The article presents several levels of study of the problem: statement; analysis and evaluation process with deducing its laws; refl ection in order to overcome the negative factors, and process optimization. The author supports the idea of regional identity as a condition for the existence of an original architecture in a globalizing world. The article presents the results of the analysis, systematization and generalization of theoretical research in the fi eld of architecture and construction, devoted to the problems of globalization as a factor of city planning. The semantic boundaries of the problem fi eld of modern urbanization have been defi ned according to the growth of globalization tendencies in urban planning development. The direction of the optimization of urban technologies has been denoted corresponding diff erent paradigms of city-formation.
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