Abstract
The increasing role of tourism as an income-generating sector has led to environmental degradation, making ecotourism a crucial factor in preserving the environment. Ecotourism should involve communities and use information technology to support development and ecological preservation. To explore the relevance and use of information technology for ecotourism development in rural areas in Batu, Indonesia, we surveyed 151 micro, small, and medium enterprises (MSMEs). The results indicate that MSMEs play a significant role in enforcing smart ecotourism to support economic progress. Innovations in information technology should be developed to accommodate MSMEs, given the relatively young age and high education level of businessmen/women. Future research can focus on the impact of such innovations on the sustainability of ecotourism in rural areas. Keywords: ecotourism, MSMEs, information technology
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