Abstract
Research thesis with the title of improving performance craft creative industries through people equity and innovation strategies in Konawe. This study attempts to examine the inter-relationship people equity, innovation strategy and performance craft creative industries. This type of research is survey. The population in this study is the creative craft industry as a whole is in Konawe, Southeast Sulawesi. Sampling technique in this study is nonprobabilitas with saturated sampling method and number of respondents was 96 respondents. A statistical technique used was PartialLeast Square . In this study , construct validity and reliability were tested with quantitative phases. The results showed that: ( 1 ) people equity significant positive effect on innovation strategy, ( 2 ) people equity significant positive effect on the performance of the creative craft industry and ( 3 ) innovation strategies significant positive effect on the performance of creative handicraft industry.Keywords : people equity , innovation strategy , creative craft industry performance
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