Abstract
ABSTRACT This research investigates the interplay between open innovation and social capital in Southeast Asia's tourism sector. Focusing on the mediating role of open innovation, the study explores its impact on integrating external ideas into tourism while enhancing social capital through collaborative networks. Through surveys, interviews, and case studies across Southeast Asian nations, the research aims to unveil strategies for open innovation in tourism and how social capital contributes to sustainable growth. The findings will inform stakeholders, governments, and scholars on fostering innovation while preserving the region's cultural and socioeconomic distinctiveness, ultimately aiming for a resilient and sustainable Southeast Asian tourism sector.
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