Abstract
This chapter aims to discuss the use of open innovation and collaborative network as a resource to create value and increase competitiveness in supply chain. A case study of Open IPTV Forum was conducted based on documentary and secondary data. The analysis was based on Amit and Zott (2001) model as well as on Carayannis and Wang (2008) innovation networks and knowledge clusters roles. The results indicate the feasibility of joining simultaneously several different actors of a supply chain to develop a new product/service.
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