Abstract
This research paper aims to investigate the dynamic relationship between augmented reality (AR) technology and consumer engagement, specifically focusing on how AR influences consumer purchase behavior. With the rapid advancements in technology and the increasing prevalence of AR applications in various industries, it is crucial to understand the impact of AR on consumer engagement and its potential to enhance purchase behavior. By examining existing literature, empirical studies, and real-world examples, this paper explores the multifaceted aspects of AR technology, its ability to create immersive experiences, and its influence on consumer behavior. The findings of this research will contribute to a deeper understanding of the role of AR in shaping consumer engagement and provide insights for businesses to effectively leverage AR to enhance their marketing strategies and drive consumer purchase behavior.
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