Abstract
Combating disinformation, fake news, and hate speech has become one of the main challenges for media literacy studies. Recent research reveals that affective/emotional factors and confirmation bias prevail in how users interact with media content. This paper draws on the conceptions of the affective turn (Clough, 2010), the embodied mind (Varela 1990), and the concept of radical mediation (Grusin, 2015) to demonstrate how the body and affect act in interaction with the media, producing a kind of intensification of affective interpersonal relationships, generating states of mind that circulate and influence people's reactions to facts and opinions. It highlights how non-conscious aspects affect conscious thinking. It is concluded that strategies based on rhetorical and sociolinguistic structures are insufficient to combat disinformation. It is necessary to carry out inter and transdisciplinary research that adds bodily and affective factors to the ways in which users engage with the media.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
