Unveiling IR 4.0 Competency: Assessing Creativity Through RIASEC Personality Typology in Low- Income Populations

Abstract

The Revolution Industry 4.0 (IR4.0) has brought significant changes to the lives of individuals, particularly those from low-income populations even though with high academic qualifications. However, the advent of this revolution present opportunities for individuals who possess the appropriate competencies. In this era, creativity stands out as vital competency for individual staying relevant and thriving amidst rapid changes in world of work. Inspired by RIASEC model by Holland’s theory, this study motivated to examine its influence on creativity among low-income populations. The survey data was collected form 98 undergraduate students participating in the Work Based Learning Program at a Malaysian Polytechnic, specifically targeting those form low-income group. Utilizing a quantitative approach, the study employed purposive sampling techniques. Furthermore, Partial Least Squares Structural Equation Modelling (PLS-SEM) using SmartPLS 3.0 software was utilized to assess both measurement and structural models. The study’s findings reveal a positive correlation between Enterprising personality type and creativity competency. These findings could enrich the literature in competency, human resource and human psychology areas and also literature for the RIASEC model by Holland theory. Future research might consider expanding the sample to include students from other higher institutions beyond those from low-income backgrounds.