Abstract
Content creation trough social media belonged to certain institution has been prevalent for the last several years. This study aims to analyze the application of the 5W1H framework (Who, What, When, Where, Why, How) in Instagram captions of surveyor.id during the period of March 24 to May 23, 2024. By implementing a descriptive method and content analysis, this research examined the 13 most popular Instagram posts. The findings revealed that a majority of the content successfully incorporated the 5W1H elements, particularly what and who. However, the utilization of where and when elements could be further enhanced. Consistent application of the 5W1H framework can facilitate audience comprehension. In conclusion, this research underscores the significance of adhering to the 5W1H framework in crafting effective Instagram content. Companies should prioritize consistency inthe implementation of all 5W1H elements, especially for informative content, to provide a clearer understanding for the audience. Keywords: caption content, Instagram, 5W+1H
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
