Abstract
Images of architecture spread quickly on visual social networks that gain interest to disseminate and communicate architecture. For this reason, it is a must to diagnose the social construction of the image of architecture, to explore the restrictions and publication formats of the platform, to identify the reaction and dissemination habits in relation to the visual features of photography and to delve into the possibilities and the risks introduced by artificial intelligence systems. The research method follows a cognitive association approach through various graphic case studies on Instagram. The exploratory design to approach the role of the image to communicate architecture in visual social media arises from the concept of the fragment and the biased vision, a division required due to the nature of related image suggestions as a browsing method on Instagram. The findings identify opportunities and action strategies to complement the contents that build the collective image of architecture adapted to the logic of the new scenario.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
