Abstract
Corporate Social Responsibility (CSR) is gaining more and more importance nowadays. It is connected with the activity that includes the ethical conduct of the organization towards the public, in particular its recipients, employees, other stakeholders as well as the impact on the natural environment. The universities deserve special attention in terms of socially responsible activities, which play a huge role in shaping the society, its development and are a source of information for it. The role of higher education in the context of social responsibility is special. This is due to the fact that, like any educational institution, they are responsible for educating and taking care of young people. Therefore, they bear huge responsibility for the knowledge and skills they provide their students, and thus how they will be able to cope in their lives. However, the university responsibility does not end with this. In addition to educational activities, they also conduct research activities. This means that it is in them that new discoveries are made and the further direction of societies development is shaped. The topic of the work is research in the field of university management strategy in the context of the idea of social responsibility. The work includes collecting, processing and analyzing data, information and knowledge necessary to identify applicable management strategies at selected universities. The developed conclusions will contribute to building a list of recommendations of a new university management strategy taking into account the concept of social responsibility.
Highlights
The issue of the university’s social responsibility is of great interest to many scientists
Judith Sutz recognizes the need to extend the traditional roles of universities, i.e. education and scientific research, by a third mission, known as the creating of mutual relations between universities and the environment (Sutz 1997)
Henry Etzkovitz and Loet Leydesdorff emphasize the need to build lasting ties between the university and the business and government and local government environment, calling them a “triple helix”, which illustrates the strength of these connections (Etzkovitz, Leydesdorff 1997)
Summary
The issue of the university’s social responsibility is of great interest to many scientists. Burton Clark, writing about entrepreneurship universities, emphasizes the importance of building bridging organizations, i.e. those that connect universities with their stakeholders (Clark 1998; Clark 2004). Judith Sutz recognizes the need to extend the traditional roles of universities, i.e. education and scientific research, by a third mission, known as the creating of mutual relations between universities and the environment (Sutz 1997). Universities are subjected to great pressure from both the business and governmental and local governmental environment to more effectively create, transfer and use knowledge. The strategic objective of higher education is to improve quality in three main areas of activity: education, scientific research and relations between the university and the socio-economic environment. It is important to ensure that you conduct your business reliably and responsibly, with a view to constantly improve the quality of university activities. One of the most important elements of this declaration is the statement that universities recognize the need to strike a balance between autonomy and responsibility by using internal procedures (Leja 2009)
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