University-industry innovation collaboration: Reconceptualization

Abstract

This study investigates university-industry (U-I) innovation collaboration and proposes a renewed and empirically tested conceptual approach to analyse it. The motivation for the research emerged from the realisation that the majority of studies on university-industry innovation collaboration on organisational level present limited verification of why some seemingly similar collaboration projects fail while others thrive. Therefore, we aimed for reconceptualization of the way university-industry collaboration is analysed by developing the respective approach that was empirically tested via multiple case-study research of 12 cases. The approach combines elements of the U-I collaboration literature with a model of interaction from semiotics and boundary-crossing ideas from organisation theory. The novelty of this approach lies in explaining the heterogeneity and variation of U-I collaboration on individual level. The interaction model from the semiotics enables distinct U-I collaboration patterns to emerge. In a two-dimensional model it becomes clear that choosing the appropriate partner for potentially successful collaboration means matching the levels of preconditions between partners. The main contribution of this study is twofold: an interdisciplinary approach for analysing U-I collaboration using a multiple case-study research design and the explanation of relevant preconditions – individual rather than institutional levels of motivation and absorptive capacity – as critical aspects that determine the likelihood of the success or failure of such collaboration.