Universidade corporativa e desenvolvimento de competências: estudo em uma rede de concessionárias do setor automotivo.

Abstract

This article aims to characterize the Institute Per Lo Svilupo Organizzativo (ISVOR), an important Corporate University (UC) of the automotive sector, based on the critical factors considered by Eboli (2014) and check its performance in the development of professional competencies. For this, a case study was carried out in a network of concessionaires of a truck factory linked to a group with a strong worldwide presence, with emphasis on the development of the Master's skills, a professional who is specialized in diagnostics and plays a relevant role in the assistance After-sales service. The data were collected through semi-structured interviews, questionnaires and document analysis - qualitative data were analyzed by content analysis and quantitative data using descriptive statistics. They surveyed 27 research subjects, including professional Isvor and dealers. It was found that the architecture adopted by Isvor contemplates the critical factors indicated by Eboli (2014), there is room for improvement. By stimulating the development of Master professional competencies, Isvor favors the competitiveness of the dealer network units.This article aims to characterize the Institute Per Lo Svilupo Organizzativo (ISVOR), an important Corporate University (UC) of the automotive sector, based on the critical factors considered by Eboli (2014) and check its performance in the development of professional competencies. For this, a case study was carried out in a network of concessionaires of a truck factory linked to a group with a strong worldwide presence, with emphasis on the development of the Master's skills, a professional who is specialized in diagnostics and plays a relevant role in the assistance After-sales service. The data were collected through semi-structured interviews, questionnaires and document analysis - qualitative data were analyzed by content analysis and quantitative data using descriptive statistics. They surveyed 27 research subjects, including professional Isvor and dealers. It was found that the architecture adopted by Isvor contemplates the critical factors indicated by Eboli (2014), there is room for improvement. By stimulating the development of Master professional competencies, Isvor favors the competitiveness of the dealer network units.