Abstract
The article examines a new didactic approach to the formation of the universal competence “communication” in the framework of the course “Oratory and Rhetoric”. The strategic goal of training is to bring up a strong linguistic personality with a high level of speech-thinking culture. In the proposed training system, a modern polycode text becomes a promising object of analysis and a tool for the development of communicative competence. The results of scientific and methodological research have been tested by the author in contact and distance activities involving graduate students of St. Petersburg State Forest Technical University; they are reflected in the work program of the discipline and in the textbooks prepared by the author. The results obtained testify to the effectiveness and prospects of the chosen approach.
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