Abstract
We present a universal interpretation of a class of conformal extended standard models that include Higgs portal interactions as realized in low-energy effective theories. The scale generation mechanism in this class (scalegenesis) arises along the (nearly) conformal/flat direction for breaking scale symmetry, where the electroweak symmetry-breaking structure arises similarly as in the standard model. A dynamical origin for the Higgs portal coupling can provide the discriminator for the low-energy “universality class,” to be probed in forthcoming collider experiments.
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