Unexceptional neoliberalism and the future of work: constrained enterprise and worker subjectivities in the gig economy of India

Abstract

The discourse and policy of ‘entrepreneurial development’ has been critical to the spread of platform-based gig work in India. Digital platforms introducing gig work for location-based services, are perceived as vital in providing opportunities for dignified work marking a break from informality and are accompanied by the state’s push towards cultivating neoliberal subjectivities of ‘self-reliance’. We examine how a discourse of entrepreneurial development and the ‘enterprising self’ underpins the structural conditions of location-based gig work, through an examination of conditions of work in the ride hailing, food delivery and beauty/spa sector, in the Delhi National Capital Region. Although gig work has been defined as fertile ground for enterprise culture to take root, we find that neoliberal subjectivities within it have not thrived. An enterprising spirit can only survive through a subversion of the platform rather than by working on it. Our findings also suggest that gig workers’ drive to earn more, and for autonomy is underpinned by social considerations, including that of survival and mobility for the self and families. Gig work, then, is not a radical break from informality, instead workers experience social and economic insecurity common to informal workforces, which is now reproduced through digital technology and the ‘unexceptional’ change of neoliberalism.