Uneven mobilities: the everyday management of app-based delivery work in Germany

Abstract

On-demand mobility platforms have long struggled with profitability in industrialised nations. To compensate, companies seek out new forms of rationalisation and automation to increase the efficiency of mobility work. Most scholarship on mobility platforms has focussed primarily on the experiences and responses of platform workers to managerial decisions and forms of software-based control; less understood are the managers and technologies themselves. My ethnographic research with logistics management and couriers (‘riders’) at Fleatz, a German app-based food-delivery company, shows how the effort to increase the efficiency of rider mobilities is underpinned by the central managerial goal of ‘breaking even operationally’, wherein the cost of providing courier services is offset by the revenue from the orders the couriers fulfil. However, I identify three challenges to increasing rider efficiency: low rider investment in the job, the limitations of rider-management software, and the German political protection of labour and data. Examining platform mobility from both sides of the user interface—from workers’ and managers’ perspectives—allows us to understand not only the anticipated but also the more hidden limitations of platform rationalisation.