Abstract

We explore the framing of people living with HIV in news photos from China through two studies. Study 1 consists of a Q-sort exercise and post-sorting qualitative interviews with 10 Chinese individuals. Insights are used to develop operational definitions of visual frames for use in Study 2, a quantitative content analysis. News photos of 290 people living with HIV are analyzed in Study 2 (2000–2015). Results reveal unique features of Chinese news photos, such as blurring and pixelation despite positive framing. They also suggest variations in news framing by region (community structure).

Highlights

  • We explore the framing of people living with human immunodeficiency virus (HIV) in news photos from China through two studies

  • This analysis is preceded by a Q-sort exercise and post-sorting qualitative interviews with 10 Chinese individuals, intended to validate constructs for use in the quantitative analysis, and ensure that the frames for people living with HIV described in Western literature can be used in a study of Chinese news photos

  • The survivor frame was cued by photos in which people living with HIV were at the center of attention at a public event and photos in which people living with HIV engaged in positive interaction with celebrities and politicians

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Summary

Introduction

We explore the framing of people living with HIV in news photos from China through two studies. This study uses a quantitative content analysis to investigate the ways in which people living with HIV were depicted in one national and six local Chinese newspapers between 2000 and 2015. Using framing as a theoretical guide, our analysis sets out to identify the aspects of HIV that are highlighted in news photos and those that are suppressed (see Entman, 1993) This analysis is preceded by a Q-sort exercise and post-sorting qualitative interviews with 10 Chinese individuals, intended to validate constructs for use in the quantitative analysis, and ensure that the frames for people living with HIV described in Western literature can be used in a study of Chinese news photos. This administration instructed journalists to disseminate information on HIV prevention and took steps in combating stigma and discrimination, including Wen Jiabao’s routine meet-and-greet with people living with HIV on World AIDS Day (see, e.g., State Council of the People’s Republic of China, 2012)

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