Abstract

This study investigates the significance of Roadside Sculptures in the context of urban ornamentation policy and practice, utilizing a triangulation method of observation, formal analysis, and expert rating. Based on the findings the 14 Roadside Sculptures along the Alor Gajah-Melaka-Jasin highway feature four similar designs that promote environmental sustainability but lack cultural identity. Expert ratings, however, draw attention to problems in terms of functionality, idealization, shape, accessibility, sensibility, and exactitude. To improve the town's image, the study recommends that the Alor Gajah Municipal Council strengthen its urban ornamentation policy and practice by collaborating with the creative society and local community.

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