Understanding the impact COVID-19 has had on grassroots cycling: the perspective of grassroots volunteers and British cycling staff

Abstract

ABSTRACT Rationale/Purpose To understand and evaluate the impact COVID-19 had on the management of grassroots cycling from the perspective of grassroots volunteers and National Governing Body (NGB) staff. Research Approach Virtual interviews were undertaken with eight participants made up of six grassroots volunteers and two British Cycling staff. The participants came from across England offering a range of experiences. Thematic analysis was used to identify overarching themes. Results and Findings Five main themes were drawn from the research, emphasising the importance of adapting to ever-changing environments to ensure the sustainability of grassroots cycling beyond the pandemic. Themes such as technology’s influence on access and societal connections have clear influence on managing return to activity. Implications Recommendations were made with the intention of supporting key stakeholders. These include developing stronger connections between the NGB and grassroots clubs and sharing best practices. To support these recommendations, the authors suggest practitioners might consider adopting principles associated with design thinking approaches to management, in order to overcome challenges in their environments, and to foster innovative and creative approaches. Research Contribution In response to calls to gather evidence from those affected by COVID-19, this research captured lived experiences of those directly involved in supporting grassroots cycling throughout the pandemic.