Abstract
The tourist friendly destination is a concept, which satisfies the tourists through utilization and the relationship between elements of activity, space and product without any interruption and difficulties starting from the resident to the preferred of tourism destination. It has been seen as a customer-oriented concept where the tourists regarded as the customers at the tourist friendly destination. However, studies that of such initiatives are quite limited and sector based, thus leaving a gap of knowledge and misunderstanding what makes constitutes a tourist friendly destination. Therefore, this study is a concept paper with the aim of identifying the factors underlying and influencing the formation of tourist friendly destination at a macro level perspective. Through this study, it is found that five factors influencing the formation of tourist friendly destination. The implication of this study provides better insight into the factors, which influenced the formation of tourist friendly destination and its significance as a picture of those responsible for tourism destination development, as part to follow the demand and need of tourist as a customer, the basic practice in the tourist friendly destination concept.
Highlights
IntroductionIn Malaysia have many tourism destinations that offering a high quality of activity, space and product, still have a few tourism destinations wherein failed to give a good outcome to the tourists
The main objective of this study is to identify at a macro level, the main factor influencing the formation of tourist friendly destination concept
The tourist friendly destination is a concept, which satisfies the tourists through utilization and the relationship between elements of activity, space and product without any interruption and difficulties starting from the resident to the chosen of tourism destination
Summary
In Malaysia have many tourism destinations that offering a high quality of activity, space and product, still have a few tourism destinations wherein failed to give a good outcome to the tourists. This is due to the lacking of planning aspect in the tourism development and it fails in fulfilling the demands and needs of the tourists. Tourism destinations need to be more creative and unique in offering niche tourism or more importantly a customer-oriented branding For this reason, the stakeholder who involved in managing and promoting of their respective tourism destinations has been using the tourist friendly destination concept. Tourist friendly destination is a comprehensive tourism destination that gives full satisfaction to tourists through relationship and connection of three elements: activity, space and product without any interruption from the residence to the tourism destination
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