Understanding the Acceptance and Use of M-Learning Apps by Entrepreneurs

Abstract

This study is designed to examine factors influencing the acceptance of m-learning apps by entrepreneurs. The constructs used to develop the proposed model were drawn from the social cognitive and motivational theories. The model was validated using 218 valid responses from entrepreneurs in South Africa. The results showed that both intrinsic (i.e. perceived enjoyment) and extrinsic (i.e. perceived usefulness and social influence) motivational factors had a direct positive influence on the behavioral intentions to adopt m-learning apps. Also, perceived usefulness, which showed the strongest direct influence on behavioral intentions, was directly influenced by outcome expectancy, and indirectly influenced by self-efficacy. The study also evaluated the outcomes of use behavior. For one, entrepreneurs who used m-learning apps were more likely to recommend the m-learning apps to others. Moreover, use behavior was shown to have a significant positive influence on entrepreneurial self-efficacy.