Understanding Perceptions of Tourism Impact on Quality of Life in Traditional Earthen–Wooden Villages: Insights from Residents and Tourists in Meishan

Abstract

This study focuses on four traditional earthen–wooden villages in Hunan Province, exploring the multifaceted impacts of tourism development on the quality of life from the perspectives of both residents and tourists. Utilizing structural equation modeling, this research examines how macro-level cultural resources, meso-level spatial characteristics, and micro-level traditional architecture influence the development of cultural tourism and its subsequent effects on quality of life. The findings indicate that while cultural resources and spatial characteristics positively contribute to the quality of cultural tourism development, traditional architecture presents a complex challenge. Specifically, traditional architecture negatively impacts quality of life due to maintenance demands and modernization pressures, yet it also enhances cultural tourism through its intrinsic heritage value. Spatial characteristics are identified as the most significant positive factor, indirectly enhancing both tourism quality and overall life satisfaction by enriching the cultural landscape. Additionally, the study uncovers significant differences in how residents and tourists perceive the impacts of tourism. Tourists generally seek enriching and authentic experiences, while residents are more directly affected by the socio-economic and environmental changes brought by tourism. This divergence highlights the need for balanced and targeted management strategies that address the distinct needs and perceptions of both groups at various stages of tourism development. By addressing these dynamic factors, this study offers valuable insights for policymakers and administrators aiming to balance heritage preservation with sustainable economic growth in traditional earthen–wooden villages. The research also underscores the critical role of community engagement and adaptive strategies in fostering resilient and thriving rural communities in the 21st century.