Abstract

Cultural tourism is gradually showing a rapid development momentum, but there are also some corresponding problems in the use and development of cultural resources and management mode, so how to maintain the sustainable development of cultural tourism resources and environment on the basis of economic stability is particularly important. Therefore, this paper takes the tea culture resources of Hunan Province as the research object, adopts the methods of questionnaire survey, and conducts a sample survey on the tourists in Hunan of 2020 Oct. It also analyzes the types of tourists’ travel behavior, the reasons for tourists’ travel, the most important tourist attraction elements, tourists’ satisfaction, awareness of tea culture tourism, and awareness of Hunan Province. The value evaluation of cultural resource development, the evaluation of cultural tourism resources in Hunan Province, the evaluation of cultural tourism commodities and the shortcomings in tourism are analyzed. The results show that tourists pay more attention to the comprehensive experience, cultural resources, and environment; they are willing to learn more about cultural resource tourism; at the same time, they also reflect that there are insufficient development efforts, backward supporting facilities, and lack of relevant talents and laws in cultural resource tourism. Finally, this paper puts forward the sustainable utilization and management mode of cultural resources. By comparing before and after the trip, whether the respondents are “willing” to further understand the tea culture, 26.6% of them are “unwilling” before the trip and 73.4% are “willing,” and 12.2% are “unwilling” after the trip and 87.8% of them choose “willing.”

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