Abstract
Ever since Peter Drucker stated that there are only two constant factors in business – innovation and marketing – the need for continuously reinventing and changing business organisations, according to the present and future needs of the market place, has been in existence in the management literature. No less today, external turbulence and dynamic market conditions have come to stay for good. However, the challenges are quite different today. The emergence of knowledge–based organisations and increased importance of knowledge as the key to competitive advantage poses new and interesting challenges for managers and researchers alike. In this paper, we will attempt to enlighten theories of intrapreneurship and innovation by applying state-of-the-art knowledge management theory and organisational learning theory to them.
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