Understanding Graphic Design Process in Visual Communication

Abstract

From a chocolate wrapper design to a huge advertising hoarding, graphic design play a significant role in our daily life, which takes into consideration three important aspect of acceptance of a design - an aesthetic appeal, functional and semiotic approach. Graphic design encompasses the diverse set of design solution in visual form -from designing a logo, poster, signage to advertising design, web based design and many more that utilizes various visual elements, combining art and technology to communicate a message visually. Since it a coherent creative process of visual communication, the content of communication need to be streamed between the clients and the end user that takes into consideration certain aspect of structural stages or design process in order to get the best service and design solution to a problem. The paper highlights on the structure of the design process involve in a graphic design in bringing about a solution to a design problem within the practice of visual communication.