Understanding event attendees’ intentions to participate food waste reduction (FWR) practices: The role of perceived CSR value and perceived usefulness

Abstract

Since event attendees produce significant amounts of food waste, it is important to promote the reduction of food waste among attendees. However, studies that have investigated attendees’ intentions to participate in food waste reduction (FWR) practices are scant. This study aims to identify the antecedents of attendees’ FWR intentions and predicts that perceived event companies’ corporate social responsibility (CSR) value and usefulness of FWR practices will influence attendees’ intentions to participate in FWR practices. The results showed that perceived CSR value significantly influenced attendees’ intentions to participate in FWR practices. Perceived usefulness of FWR practices mediates the effect of perceived CSR value on intentions. Furthermore, age was found to moderate the proposed relationships. The findings of this study suggest that attendees’ perceptions of the event organizers’ CSR value are crucial for attendees to participate in FWR practices, especially when the majority of the attendees are in the younger age group.