Abstract
The new Interactive Digital Media (IDM) are affecting the entertainment industry's distributional and business models. For instance, with consumers going directly to or interacting with the artists or the authors, the traditional physical distributional channels are being challenged to restructure their delivery and marketing strategies. Indeed, with the dynamism as well as the unpredictability of the interactive media eco-system, new business models have to be constructed to accord revenue sustainability. This paper presents a conceptual framework to analyse the impacts of the disruptions of the traditional distributional channels arising from the interactive digital platform. It also identifies opportunities for players to re-think or re-formulate growth to sustain the business models.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
