Abstract
ABSTRACT Rapid diffusion of smartphones is driving a generation accustomed to the ubiquity of information. One aspect of this worldwide cultural shift is adoption of mobile payment technology. A multiple construct model reflecting mobile payment characteristics is proposed and empirically tested on 203 electronic survey data responses. The model explains 65% of the variance in mobile payment adoption, serving as a holistic representation that can be applied in a broad context. All hypothesized paths, with the exception of third party validation to perceived risk, are supported. Results indicate that relative advantage is the strongest predictor of mobile payment adoption. Discussion and implications of findings are presented. Keywords mobile payments, mobile transactions, intention to use, adoption of innovation, theory of reasoned action, diffusion of innovation, trust transfer
Published Version
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call