Abstract

ABSTRACTThe international visibility of Chinese animation is insignificant. However, its production has evolved since the 1920s, growing from the making of animated films based on hand-drawing and traditional crafts to producing television and new media-centred animations. With the government's increasing concern about the development of the cultural and creative industries, animation policies are being made actively and dramatically reshaping this industry at both national and local levels. This article proposes an analytic framework synthesizing or combining the three dimensions of media, geography and policy to examine the historical development and geographical performance of Chinese animation. It explains how the power of media as the broadcasting platform of animation, domestic and international production factors, and cultural policy highlighting a national style of animation have constructed the reality of the business model, the visual aesthetics and the dynamics of production locations of Chinese animation.

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