Abstract
Online education has become increasingly common, particularly in higher education, and students' willingness to learn online has increased following the COVID-19 pandemic. This study aimed to understand the factors that motivate students to learn online and their intentions to continue taking online courses. The research surveyed 112 students from a private university in Malaysia and found that both intrinsic and extrinsic factors motivated them to learn online. The majority of students also intended to continue with online learning in the future. Extrinsic incentives such as performance improvement were found to be the most effective motivators. Universities should consider adjusting the curriculum to improve student learning while considering the flexibility of the time and effort that students should put in to build a meaningful online learning experience.
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