Abstract
Fairness preference theory into the supply chain behaviour operation management is an important research direction. This paper introduces the equity preference to double channels supply chain. On the double channel conditions, the paper, respectively, discusses the supply members' order problem in two circumstances: no customer transfer and existing customers transfer. In the case of retailer domination, two cases are discussed: the one is the producers reserve product quantity for their own internet direct channel and the other one is the order quantity of retailers. Finally, through numerical analysis, the paper shows that fairness preference has the influence on the order quantity, and it is more suitable for producers to open the type of network marketing platform products, and the paper provides constructive guidance.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Services Operations and Informatics
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
