Abstract
As can be seen in Fig. 11.1, our hypothesis was supported. Persuasiveness of the message decreased from low to high personal relevance with a one-sided communication, and increased with a two-sided communication, for uncertaintyoriented persons. Note, however, that precisely the reverse occurred for certainty-oriented persons. These people were more persuaded by a one-sided commu-nication and less persuaded by a two-sided communication as personal relevance increased.
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