Abstract
It was hypothesized that the persuasiveness of a one-sided communication would be reduced more than that of a two-sided communication when the audience was made aware there were two plausible sides to the issue. Subjects were informed they would hear the prosecution summary for a court trial, and about half of the subjects were further informed that it was not an open-and-shut case. Cross-cutting this variation, about half of the subjects were exposed to a one-sided prosecution communication while the rest were exposed to a two-sided communication. The predicted interaction between awareness of there being two plausible sides and one- versus two-sided communications was supported. These effects did not seem to be accounted for by perceived bias in the communications and were explained in terms of reactions to pressure to adopt or reject a particular position on an issue.
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