Abstract
From traditional explanations of entry mode choice, this paper provides evidence about an important sector in the worldwide commerce: the service sector. Based on 174 entry mode decisions of service firms, this paper suggests the need of including some other variables of strategic nature that facilitate the understanding of a complex phenomena which is not always explained just by efficiency or value-added considerations. Additionally, our results show that some arguments used in manufacturing firms cannot be directly transferred to service firms because unique characteristics of services could condition the entry mode choice into international markets. (PUBLICATION ABSTRACT)
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