Abstract
The main objective of this article is to correlate the theoretical assumptions of enunciative Discourse Analysis and Guy Debord’s (1997) work on the social spectacle, through the proposal of a discursive-spectacular fusion between the political, the media and the religious, in the 2018 election campaign led by the party coalition “Brazil above everything, God above everyone”, composed of the Social Liberal Party (PSL) and the Brazilian Renewal Labor Party (PRTB). The aim is to demonstrate, from Debord's perspective (1997), the profound relationship between capitalism and social spectacle, understood as relations mediated by images. It also seeks to associate social spectacle and the scene of enunciation, a notion that recovers the process of representation of the very situation of speaking, through the discursive constitution of the enunciative instances: the enunciator/co-enunciator pair and the coordinates of time and space of enunciation. In addition, a proposal for analyzing the corpus is presented, which consists of highlighting, in the verbal-visual materiality, the traits that show the discursive functioning that is presented as the hypothesis of this research: a discursive-spectacular fusion between discourses that circulate in the political, media and religious fields, specifically.
Published Version
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